Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option and identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see.personal branding implies being able to identify your assets, characteristics, strengths, and skills, and it can be summarized as the way you present yourself and others see you.

Personal branding allows you to share your vision and passions with others in a professional or private environment and influence how they see you.

This course touches on defining oneself, controlling and developing one’s image, building rapport through personal branding, using social media effectively, managing a brand during a crisis.