Social Media and SEO

Engaging in social media isn’t an option anymore if you want to remain relevant in today’s ever evolving market. And just having social media presence i…

Offered by:
Unicaf University
Voucher Applicable
Social Media and SEO

This module aims to introduce students to the concepts of social media management, content strategy and how it can be used to design content that is rich, authoritative, attractive, easily accessible and appropriate to the target audience. The module also introduces students to online promotion and marketing, particularly search engine optimization (SEO) and its use in social media.

Course Content

Week 1: Introduction to social media and social media content strategy

Week 2: Digital Content Branding and Content Creation

Week 3: Effective Content Strategy, Content Syndication

Week 4: Search Engine Optimization (SEO), Analytics and Measuring Success

Week 5: Final assessment 

The course consists of one multiple choice quiz carrying a weight of 100% towards the final course grade. In order to successfully complete the course and obtain your certificate you need to achieve an overall grafe of 50% or above at the quiz. 


A participation certificate will be issued upon completion of the course. 

Social Media and SEO
Language: English
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