This course focuses on the significance of strategic management since organizations today operate in such fast changing environments. Strategy and strategic plans direct the business towards short-term and long-term performance targets and also lead the company towards gaining competitive advantage.

The course will also indicate the importance for the manager to understand the internal and external environment of the business in order to be able to face challenges and take advantage of the opportunities available. Knowledge a variety of modelling tools in order to be able to create an appropriate strategic plan based on all the core values will also be acquired. At last, it is also vital to maintain and upgrade such strategic plan throughout time with necessary evaluation processes and controls.