This course focuses on the significance of strategic management since organizations today operate in such fast changing environments. Learners will acquire knowledge around elements of strategic vision and mission, while establishing objectives and deciding on a strategy. Strategy and strategic plans direct the business towards short-term and long-term performance targets and also lead the company towards gaining competitive advantage.
The course will also indicate the importance for the manager to understand the internal and external environment of the business in order to be able to face challenges and take advantage of the opportunities available. Knowledge a variety of modelling tools in order to be able to create an appropriate strategic plan based on all the core values will also be acquired. At last, it is also vital to maintain and upgrade such strategic plan throughout time with necessary evaluation processes and controls.
The course consists of one multiple choice quiz carrying a weight of 100% towards the final course grade. In order to successfully complete the course and obtain your certificate you need to achieve an overall grade of 50% or above at the quiz.
Week 1: Introducing Strategy and the elements of Strategic Management
Week 2: Business Ethics and Internal Analysis
Week 3: Long-term Objectives and Grand Strategies
Week 4: Short-term Objectives and Functional Tactics