Marketing Management

This course provides students with a comprehensive understanding of the Marketing Concept, Philosophy, Practice and Processes.

Offered by:
Unicaf University
Voucher Applicable
Marketing Management

The course emphasizes on the importance of properly structuring and implementing a marketing strategy that will help the organization in achieving goals and objectives in target markets. It helps students understand the benefits gained by creating and delivering value to customers and other stakeholders. In addition, students learn various marketing areas such as branding, segmentation, targeting, pricing and distribution amongst others. All marketing elements are vital for the organization to achieve its objectives and gain competitive advantage.


What will I learn?

When you take this course, you will learn the importance of Marketing, in line with marketing activities including environmental analysis, market research, product development and pricing strategies. In addition to this you will learn how Marketing defines the process for creating and satisfying customer needs and wants in the marketplace.

Course Content

Week 1: Defining marketing and the marketing process

Week 2: Understanding the marketplace and consumers

Week 3: Designing a customer-driven marketing strategy and marketing mix

Week 4: Designing a customer-driven marketing strategy and marketing mix (continued)

Week 5: Extending Marketing

Week 6: Final Review - Revision for the final assessment

Week 7: Course Evaluation and Assessment

There are three multiple choice quizzes in this course each carrying an equal weight towards the final course grade. In order to successfully complete the course and obtain your certificate you need to achieve an overall grade of 50% or above at the quizzes.


A certificate will be issued upon completion of the course.

Marketing Management
Language: English
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