The course emphasizes on the importance of properly structuring and implementing a marketing strategy that will help the organization in achieving goals and objectives in target markets. It helps students understand the benefits gained by creating and delivering value to customers and other stakeholders. In addition, students learn various marketing areas such as branding, segmentation, targeting, pricing and distribution amongst others. All marketing elements are vital for the organization to achieve its objectives and gain competitive advantage.
What will I learn?
When you take this course, you will learn the importance of Marketing, in line with marketing activities including environmental analysis, market research, product development and pricing strategies. In addition to this you will learn how Marketing defines the process for creating and satisfying customer needs and wants in the marketplace.
Week 1: Defining marketing and the marketing process
Week 2: Understanding the marketplace and consumers
Week 3: Designing a customer-driven marketing strategy and marketing mix
Week 4: Designing a customer-driven marketing strategy and marketing mix (continued)
Week 5: Extending Marketing
Week 6: Final Review - Revision for the final assessment
Week 7: Course Evaluation and Assessment
There are three multiple choice quizzes in this course each carrying an equal weight towards the final course grade. In order to successfully complete the course and obtain your certificate you need to achieve an overall grade of 50% or above at the quizzes.
A certificate will be issued upon completion of the course.