Building a Brand on Social Media

Identify social media platforms that fit your brand, craft strong messages that engage your audience, and evaluate and revise.

Offered by:

Unicaf University

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$22.00

Description
Additional Information

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, reliable, consistent and responsive presence. Building a brand on social media has become a priority, for big as well as small businesses.

Social media is where you find your audience, communicate with them and receive their feedback and suggestions. Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media.

This course touches on how to build a social media strategy, identify social media platforms that fit your brand, craft h5 messages that will engage your audience, and evaluate and revise your strategy.

Objectives

Understand terms related to social media branding
Create a strategy for your social media brand
Become familiar with various social media platforms
Identify what platforms fit your brand
Communicate effectively over social media
Deal with negative feedback and criticism
Create a social media playbook to guide brand ambassadors
Evaluate your brand strength and revise your strategy

Course Content

Session One: Course Overview
Session Two: Defining the Terms
Session Three: Building Your Social Media Branding Strategy
Session Four: Identifying Your Social Media Audience
Session Five: The Key Social Media Platforms
Session Six: Creating Brand-Focused Messages
Session Seven: Building Customer Trust
Session Eight: Developing a Communication Strategy
Session Nine: Reviewing and Revising

Target Audience

This course is designed for:

Business owners
Mangers and supervisors

Estimated Course Duration

4 hours

Course Specifications

This course comes with 8 lessons consisting of text, interactive cards and quizzes.
It is a self-paced program available 24/7. Participants can learn at their own pace, anytime, anywhere and on any device.

Certificate

A participation certificate will be issued on completion of the course.