Influence and Persuasion

Learn the difference between influence and manipulation, and leverage persuasion to win the day. 

Offered by:
Unicaf University
Influence and Persuasion

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. Learn how to influence and persuade in a variety of areas.


  • Make decisions about using persuasion versus manipulation
  • Apply the concepts of pushing and pulling when influencing others
  • Use different techniques for getting persuasive conversations and presentations underway
  • Make a persuasive presentation by using the 5 S’s
  • Apply storytelling techniques to extend influence
  • Leverage concepts of neuro linguistic programming in everyday influence and persuasion

Course Content

  • Session One: Course Overview
  • Session Two: Understanding Persuasion
  • Session Three: Preparing to Persuade
  • Session Four: Getting Off on the Right Foot
  • Session Five: Presentation Strategies
  • Session Six: Using Stories to Persuade
  • Session Seven: Using Neuro Linguistic Programming


A  participation certificate will be issued upon completion of the course. 

Influence and Persuasion
Language: English
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