Trade Show Staff Training

Learn how to train your staff to be charismatic closers that rock at trade shows

Offered by:
Unicaf University
Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: go to a trade show prepared or don't go at all. Every person in your booth is an ambassador to your company; they need to be prepped, and know what your key messages are and who has what role on the day Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors - make sure you are on that list.

Get the tools you need to succeed with our Trade Show Staff Training course. A successful trade show has massive benefits for your company on loads of levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get ready to create closers with charisma.


  • Recognize effective ways of preparing for a trade show
  • Know essential points to setting up a booth
  • Know the Dos and Don’ts behaviors during the show
  • Acknowledge visitors and welcome them to the booth
  • Engage potential customers and work towards a sale
  • Wrap up the trade show and customer leads

Course Content

  • Module One: Getting Started
  • Module Two: Pre-Show Preparation
  • Module Three: Booth Characteristics and Set-Up (I)
  • Module Four: Booth Characteristics and Set-up (II)
  • Module Five: During the Show (I)
  • Module Six: During the Show (II)
  • Module Seven: Qualifying Visitors
  • Module Eight: Engaging the Right People
  • Module Nine: The Rules of Engagement (I)
  • Module Ten: Rules of Engagement (II)
  • Module Eleven: After the Show
  • Module Twelve: Wrapping Up


A participation certificate will be issued on completion of the course. 

Trade Show Staff Training
Language: English
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