The course will help students understand the fundamental concepts surrounding Web Design & Development in order to understand the importance of all aspects surrounding the development of an online website. It provides a general overview of Web Marketing and discusses its different components. In addition, it provides hands-on experience on managed LAMP hosting (cPanel) including: Obtaining free hosting plan, Provisioning a web site, Remote Content Management System (CMS) installation and configuration using FTP, Provisioning MySQL database. The student will develop practical skills, on principles, processes and patterns, to design effective Customer-Centered web site and track performance with web analytics (Google Analytics).
Importantly, it will introduce WEB site optimization using Google Webmaster tools or Bing Webmaster Tools while provide an understanding of Search Engine Marketing (Search Engine Optimization (SEO), Tracking Search Performance).
The course consists of one multiple choice quiz carrying a weight of 100% towards the final course grade. In order to successfully complete the course and obtain your certificate you need to achieve an overall grafe of 50% or above at the quiz.
Weekly Content:
Week 1:
Hosting, Setup and Web Site Presence
Week 2:
Installing WordPress and Content Management System (WordPress)
Week 3:
Web Marketing and Web Site Optimization
Week 4:
Search Engine Marketing
