The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content.
OBJECTIVES
- Apply engaging techniques that draw readers to web pages
- Plan what to write to reflect your web hierarchy
- Create engaging content, including catchy headlines
- Enhance your writing with other forms of media
- Make your writing accessible to a variety of readers
Course Content
- Session One: Course Overview
- Session Two: Getting to Know the Web
- Session Three: Tips on Creating a Site Hierarchy
- Session Four: Creating Your Content
- Session Five: Testing the Waters
- Session Six: Deciding What’s Fit to Print
- Session Seven: Adding Audio and Video to Your Content
- Session Eight: Getting Your Content Noticed
Certificate
A participation certificate will be issued upon completion of the course.
