This course teaches the importance of a properly-structured and efficiently- implemented marketing strategy that will help the organization achieve its goals and objectives in its target markets. It is intended to help students realize the benefits an organization can have by creating and delivering value to its customers as well as its stakeholders.
In addition to this, it highlights the importance and application of various tools such as branding, quantitative and qualitative market research, segmentation and targeting, and pricing and distribution inter alia that are vital to the organization to achieve growth and profitability.
Week 1: Defining marketing and the marketing process
Week 2: Understanding the marketplace and consumers
Week 3: Designing a customer-driven marketing strategy and marketing mix
Week 4: Designing a customer-driven marketing strategy and marketing mix
Week 5: Extending Marketing
Week 6: Final Review and preapration for the final exam
Week 7: Final Exam
A certificate will be issued upon completion of the course.